Wrocław City of Adventure

This year we are promoting Wroclaw as a city of adventure. Waterfront, family, cycling, beer, in our greatest attractions and in the mysterious nooks and crannies of the city… You are sure to find something for yourself!

Tourist traffic in the capital of Lower Silesia was hampered by a pandemic. We had to close the city, but we promised everyone that we would wait. And we kept our word.

Now, in 2023, we are ready to welcome even more tourists than in previous years. Perhaps some of them will come to us for the first time, perhaps we will host someone once again. One thing we are sure of – we have plenty to offer, and great adventures await big and small with us.

Get carried away by the emotions! See what we have prepared for you. Feel like a hero of an action movie. Thanks to our unusual campaign, which we are implementing as the first city in Poland (modeled on the best, such as Dubai), we will take you to a world of adventure that no one has ever shown before.

In several selected Polish cities, in cinema chains, and in the Internet space, you will be able to see the film and graphic creations that we have prepared as part of our campaign. We want to show that Wroclaw is not only a city of meetings, where everyone feels at home, but also a city where adventure awaits just around the corner. Discover it for yourself!

See how our spot was created and what Daniel Olbrychski loves Wroclaw for!