Let's meet in Wrocław!
"It would be great to see you again”. Let's meet in Wrocław" it's a second reveal of the campaign, in which we invite tourists to visit Wrocław.
Over 200 outdoor mediums (billboards and city-light posters) with three content variations have appeared in the largest Polish cities. Last year, our campaign focused on Wrocław attractions: Afrykarium and Hydropolis. This year we chose nature and the Oder River as well as Wrocław Market Square, but with a "chillout" twist to it.
"It would be great to see you again". Let's meet in Wrocław"!
The outdoor campaign is supported by online publications, numerous contests on tourism and city social media channels, campaigns in press, RMF radio and Onet web portal. Graphic designs and the entire campaign were created at the City Promotion and Tourism Division at Municipality of Wrocław.
A trip to Wrocław in 2021
The year 2021 is another year when we all face the consequences of the pandemic. A year ago, during the lockdown, we promised everyone that Wrocław would wait, that we would be there for everyone who would want to visit us. This summer is the best time, to fulfill these promises.
We are here. We are waiting. It would be great to see you again. Let's meet in Wrocław!